(SAN FRANCISCO) — Fans can soon catch live streams of MLB and NHL games on Twitter. The social media company is partnering with MLBAM, NHL and 120 Sports to show games and a nightly multi-sport highlight show, called The Rally.
“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Twitter CFO Anthony Noto. “MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as The Rally, giving our audience the live sports events they are already talking about on one screen on Twitter.”
Sports fans have long used Twitter as a platform to follow and engage their favorite teams, prompting Twitter and pro sports executives to partner and further enhance the online viewing experience. Now fans can watch once-per-week live streams of out-of-market MLB and NHL games free, whether logged in or not in the United States. MLB games will also be available worldwide, with exception to select international territories.
The Rally, to be produced by 120 Sports, will provide fans on Twitter with exclusive highlights and expert analysis across multiple sports. With content designed to integrate specifically with Twitter’s platform, The Rally will include interactive elements that will allow instant fan engagement and discussion of the moments that are trending among fans.
Schedules for the live streamed MLB and NHL games are expected to come at a later date.
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